Lynette Clemetson, managing editor of The Root.com, a daily online magazine published by Washingtonpost.Newsweek Interactive that provides commentary and analysis on news through a variety of black perspectives, spoke with American University professor Amy Eisman's Comm 535 class Saturday afternoon about her work and the recent election of Barack Obama.
Clemetson left the New York Times to start The Root at the end of October 2007. The idea for the site was a cool idea, she said, and almost immediately after it launched, it became "an incredible idea."
As a niche publication, she said, she is able to decide what the publication will and will not do. For instance, the magazine does not focus on sports, but on politics and news.
The publication models on the Web lead to entertainment, she said, because "that's what gets clicks. And everything is about clicks."
"But really, it has been good for us," she said, adding readers have asked for more harder news items, like politics and health.
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