Opinion and perspective

There is reported analysis in The Root, but even that often comes with a first-person perspective. But there are many reporters with traditional reporting jobs that write for it.

There are other people, like Jack White, who writes only opinion. White most recently wrote "A Thank You to White Voters."

Clemetson said if Obama had won, and won handily, White was going to have to reconsider his core beliefs about white America.

"This piece takes that on," she said.

When people come to a site like The Root, "they want honest talk about the things they're really feeling," she said. "...One of the things we say is we debate, we don't rant."