Creating your digital footprint

Don't drive people to one experience, drive them to many.

Bell's social graph is vast. He's got his blogs (his "homebase"), his Twitter account (a "staple" of the industry) and his Facebook page (good "fuel" for the social graph). He syndicates content to BusinessWeek - which aggregates content - and womma. He creates lists on Amazon.com, like reading for creative directors.

"If you are building yourself as a personal brand, doing this self-consciously is probably a good thing to do," Bell said.