John Bell, executive vice president/creative director of Ogilvy in Washington, D.C., a marketing, advertising and public relations agency with an international reach, spoke today to graduate students at American University about marketing and branding themselves.
Bell runs 360 Digital Influence, a global word of mouth marketing discipline using social media and digital marketing. He says what he's really good at is figuring out who's influential right now--both people and communities. Bottom line is anyone can be.
No comments:
Post a Comment